Ten years ago, the phrase “Facebook fired” wasn’t in our vocabulary. Today a Google search for “fired for twitter post” brings up 158 million pages. Although you can delete photos and status updates, you can’t un-ring the bell, as too many “soon-to-be ex-employees” have found the hard way. Using Social Media is like living in a glass house – people on the outside can see what you’re doing on the inside. This doesn’t have to be a stressful situation. Instead, it represents a huge opportunity to connect with your target audience if you go about it the right way.

Post strategically

The key to living in the glass house of Social Media without worry is to approach posting socially as a strategic activity. The purpose is to connect with your audience and build and develop the “know,” “like,” and “trust,” factors that are crucial to converting prospects to clients and maintaining a long-term relationship. A strategic approach means developing a series of guiding principles that your posts and updates will be in alignment with.

Post in integrity

Nothing turns people off as fast as duplicity. People will forgive a lot of mistakes, but hypocrisy is a tough one for people to get past. There are lots of examples of people and businesses whose efforts have been hindered because the incongruity between their public face and their private face caught up with them. As Zig Ziglar once said “If you always tell the truth you don’t need a long memory.” If you only use Social Media to share pictures and post updates that are in alignment with your business and your personal “brand”, you don’t have to worry about living in a glass house.

For some, this really won’t be much of an issue at all. For others, it will be. The key here is that if you think that this could be an issue for you, don’t use Twitter, Facebook, etc., spontaneously. Instead, think about it before you post it. Sounds simple, but this simple approach, if followed, would have saved many public figures embarrassment and in some cases their livelihoods.

Mixing business and personal

Social Media marketing done right is not about being clinical or sterile in your updates. It is about achieving a balance between professional and personal that will attract your ideal audience and make them want to follow you and engage with you and then go on to do business with you. To achieve this balance steer clear of “TMI” or the sharing of too-much-information, usually personal in nature. Share the kind of things that will be interesting to your audience and supportive of your social marketing goals. Steer clear of anything that won’t help you develop know-like-trust with your target audience.

Social marketing can help you connect with your target audience like never before and contribute to the growth of your business. Don’t let the stress of living in a glass house keep you from moving into Social Media. To put the power of social to work for your business, check out 5 Ways to Grow Your Business Using Social Media.

If you are thinking of starting a business online, here in this start-up internet marketing guide you will discover how to do so and successfully design and generate an income on the internet. Contrary to belief, it is not hard to generate an income from the internet, what matters is that you set up the right structure and adhere to a system that will enable you to do so without breaking your back or your wallet.

Congratulations for taking the first stride in developing yourself and ensuring you successful in your internet marketing endeavors by researching and reading reviews, tips and tricks offered by the people already having success in the industry. There are numerous ways to start out in this area of business that may seem overwhelming to analyze, but it is important that you do so in order to educate ones self on what one truly needs and which tools one will us.

Have you ever written a blog, commented on a forum or made a tweet? So many people are in touch with the social media out there online, the only thing that they fail to do is to convert their online activities, whether writing about their experiences and reviews of numerous products or services they may have used in their day-to-day lives. Equally so many people are constantly browsing online, looking for that product review, that added suggestion that you may have written before making a purchase as a motivated buyer online.

The above method describes one of the easiest methods and avenues to making an income online without spending a single penny. If you want to do so:

• research for a profitable niche to go into. It will not be profitable if not frustrating to launch yourself into a niche that may not have the traffic to convert your efforts into a revenue.
• After selecting the niche, research on the products you may be able to promote. Are they good and off high value to the potential consumer?
• Draw up a list of key words surrounding the product or service you wish to promote and discover micro-niches that may exist and are untapped. note down associate key word phrases that may be relevant the niche. These may be two to three word long catch phrases that would be commonly used by the customer in their search queries.
• You may opt to write an eBook about the given subject. This is one of many methods through which one may entice the potential customer into purchasing an affiliate product through your site through the value you may offer to them.